Music Marketing Project

 Music Marketing Project

      There were many steps in completing this project: research, brainstorming, planning, production, post-production, presentation. All components in making the final product of the project were equally important and one could not have been possible without the other. Our music marketing campaign discussed our made-up client, Avalon, and her song "Send My Love." The song falls under the pop genre of music. 

      To begin, we researched other pop artists and what they did to market and distribute their music. Singers like Adele, The Weeknd, Harry Styles, and Taylor Swift all used digital and physical means to distribute and marketed with technological and cross-media convergence. Once we made a chart with all the information we found, we came together as a group and discussed what course of action to take. In the end we were able to decide what we wanted our client's message to be, what she wanted to be portrayed as, what type of music video we wanted to make (storytelling), how we were going to film (with a storyboard), and how to organize the presentation. We created a schedule to know when we should complete certain tasks of the overall project. 

       We decided to film with equipment available to us; a T3i and a tripod. It only took us one day to film the entire music video, but it did take several hours. With the storyboard and the lyrics in hand, we executed the shots the way we wanted them to be portrayed. For example, we wanted to show the main character being distressed and feeling confused, so we used handheld shots and Dutch tilts to show the chaos in her mind in the moment. The plot goes as follows: A woman comes home upset and starts taking down pictures of her and her loved one in a moment of frustration. She ends up breaking a few things. When she throws herself on the bed, she spots her guitar and decides to write a song. In this she gets flashed back on the good times with her boyfriend and then how he mistreated her. It ends with the song being sent in the mail. 

       The post-production consisted of editing the music video. Both Adobe Premiere and Adobe Photoshop were used. The unedited song and the raw footage were placed in the Premiere app and edited on there. The footage was edited so clips would cut at the beat of the song and have meaning. As for the graphics at the beginning of the video, they were made on Photoshop and exported as PNGs. 

        The presentation was organized accordioning to the guidelines in the rubric. We included who our artist was, the song, how we want audiences to view her, what we plan for the future, how we intend to get to said future, etc.  For the actual presenting, each group member presented 3 slides (not continuous), and there was a total of 12 slides. We decided it was best and most engaging to the "record label" audience if we changed the focus of who was talking each slide. 

        With this project I learned how to more efficiently work as a team and respect others' ideas. I was also able to apply the knowledge I had on camera composition, editing, mise-en-scene, shots, and what they mean, in order to make this a meaningful and purposeful project. I deeply feel like this application of what I learned in my Media Studies class could help with my Cambridge portfolio.