Now that we have chosen our genre, on to step two: research!
I know one of the components we have to do for this portfolio project is the social media page, so I want to start that as early as possible. Research first tho :)
So, while thinking of how to pull this off with maximum viewership and success I knew I just had to check out the social media pages of movies with similar genre's including The Edge of Seventeen (2016), Lady Bird (2017), and 8th Grade (2018). There were a ton of other great movies to look into like The Perks of Being a Wallflower and My Girl, however they do not have social medias dating to before the movie released. For these types of movies, from what I discovered, they usually didn't promote on apps such as Instagram before the 2015-year mark.
The Edge of Seventeen (2016)
Media text: A movie
Social media tool: Instagram (because that is what their teenage target audience used the most in the year 2016). They used Facebook but after the movie had already come out.
Description of types of posts:
- The very first post posted consisted of the poster of the movie with the caption "Well, this is awkward." This not only hinted at it feeling weird to post for the first time, but also the daily feeling of an average teenage student. It drew people in from the start.
- They then posted the first trailer.
- After that they started posting Instagram reels that highlighted the characters, their wardrobes, and their relationships to one another. (Like why Nadine and Krista are best friends for example).
- Close to when the movie was releasing, they started posting where the actors were heading for press. (Like Hailee Steinfeld appearing in the Late Late show).
- They posted critic ratings as well as Rotten Tomatoes.
Description of how branding is developed (or not):
- The whole vibe of this page is high schooler (if that makes sense)
- The beginning of each reel and the still posts are all decorated with backgrounds and texts that look written in a notebook and almost look like doodles adding to this effect.
Analysis of how you will use this to develop your own social media presence:
I want our audience to feel like they can almost be friends with the character. Care for them enough to feel for them when something bad happens. For them to cray (sorry not sorry). I will incorporate that high schooly feel to our social media, maybe with the "doodles" but instead of making them comedic like they are above, we'd make it so that you can really see the despair in our main character's head. We could do like little foreshadowing where you can't tell that was what we were going for until after watching the movie, new watchers oblivious as to what is about to happen.
https://www.instagram.com/theedgeofseventeen/
Lady Bird (2017)
Media Text: Movie
Social Media Tool: Instagram and Facebook (This movie is rated R and while still intended for young people, it's leaning towards young adults, and therefore an older audience).
Description of Types of Posts:
- The first post shows a movie poster with the cast names. (I guess movie posters are the move for first posts).
- There were count down posts (like 1 month until it releases).
- It showed what cities the film was being shown in at the time.
- Trailers and teasers were posted
- Character spots: Like where they highlight a character.
- Pictures of the cast at different events.
Description of how branding is developed (or not):
I've never watched the film before, and I could already tell it was intended for a limited release. The pages are simple and straight to the point. They know this movie is for specific types of people and they don't try to hide it with "this movie is for everyone" nonsense. They promoted the film well enough to look good as well and allow the target audience to have enough context to be interested in the plot and characters.
Analysis of how you will use this to develop your own social media presence:
Our movie, because it's not a blockbuster film, will probably be set on a limited release as well. The Instagram and Facebook pages used to promote this movie were really helpful in making it clear what type of movie this is in order to not get unhappy audiences, while also actually getting audiences to the theater to watch it. It became the movie with the highest theater average ever for a limited release movie to be directed by a female. Following the techniques of not putting so much unnecessary information out and keeping countdowns and things like that will make the page so much neater.
https://www.instagram.com/ladybirdmovie/
https://www.facebook.com/ladybirdmovie/
8th Grade (2018)
Media text: Movie
Social Media Tool: Instagram/ Facebook
Description of types of posts:
- Similar to Lady Bird (Probably because they are both from the same company and they are both limited releases).
- Start with movie poster post
- Countdown (One month, two weeks, etc.)
- Themed posts, sort of (For July 4th they showed a clip of the band in the movie playing a patriotic song).
- Cities where the movie is being shown
- Critic reviews
- Press actors are doing for the movie
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