MUSIC

 While we are still brainstorming, I do know one important component we must include in our trailer: 

music

Music

MUSIC

Everyone always thinks that visuals are what draw an audience into a story. Even though they do help, it's really the audio components that do this. Imagine watching the UP opening sequence without music. Yeah, you see what's happening, but you'd get bored and not emotionally attached without sound. Same if the same music played over and over again from start to finish. You wouldn't really feel the pain of the wife's death. 

Music makes you emotional and makes you feel something. A trailer example would be for the new TV show, Percy Jackson and the Olympians. As a lover of the books, I had high expectations that needed to be met. Seeing the 1st trailer, with the "Riptide" epic cover as the main score for the trailer, almost brought me to tears of how emotional I got. Same with my friends. 

Basically, the trick is picking the right music that fits perfectly to the story and will resonate with the audiences the best.